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Measuring marketing insights: Harvard Business Review article collection.

Marketers strive to make meaningful connections with people in the moments that matter. To do it, enterprise marketing teams turn to data to guide marketing strategy.

 

But more marketing data doesn’t always add up to better marketing performance. The challenge is making sense of the volumes of data available. How do marketers get actionable insights?

Best practices from insight to action.

Harvard Business Review looked at how leading companies turn data into marketing insights that drive performance. The good news is that leading practitioners focus on seeing, sorting, sharing, and sparking insights to get real value from data.

In this collection of Harvard Business Review articles, you’ll learn:

  • What visibility across channels and touchpoints looks like in a mobile-first world.
  • Why integrating and sorting marketing data in near-real time matters.
  • Who needs to share, understand, and learn from data-driven marketing insights.
  • How both planning and experimentation lead to “aha” moments.

 

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