History of Graphic Design: Saul Bass

Saul Bass most notable graphic design works which include film posters and brand logos.

Both a filmmaker and graphic designer, Saul Bass is most known for his design of movie posters as well as logos for many famous corporations.

Born in 1920 in New York City, Saul Bass as a child had always been creative. In college he took classes at the Art Students League where he studied under Gyorgy Kepes.

After college, he left New York to go to California where he would work for advertising, until he gained popularity from working on the poster to Carmen Jones (1954). Through this poster, many filmmakers took notice of Bass and invited him to work with them, which lead to the making of Bass’ poster designs of The Man with the Golden Arm (1955) and Vertigo (1958) and many more.

He later also went on to design many famous logos for brands such as Quaker Oats, Girl Scouts, AT&T, Kleenex, and Warner Communications.

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