Influencer marketing has become an integral part of marketing budgets, offering authentic ways to reach target audiences, drive engagements and further cultivate customer loyalty. However, selecting the ‘right’ #influencers can be a challenge for #marketers. That’s why our #Xamble (new brand for #Netccentric ) is excited to launch the #Nuffnang Influencer Scorecard, specifically designed to customise and refine the selection process. It considers campaign needs, impact, and brand alignment; thus, providing a solid foundation for successful influencer campaigns. The scorecard incorporates both ‘hard’ and ‘soft’ metrics, offering brands and businesses meaningful insights and learnings. By using data-based and insights-driven approaches, our clients then can find and know for themselves influencers that align with their #brands and achieve long-term success. Additionally, the scorecard promotes transparency and trust, enabling businesses to justify their influencer selections in a more refined manner. In the era of increased online activity and social media influence, #influencermarketing continues to grow in importance. The Nuffnang Influencer Scorecard is poised to meet this demand, empowering brands to connect with their audiences and elevate their marketing strategies. With access to over 20,000 influencers reaching over 20 million consumers in Malaysia, Singapore, and Taiwan, our Xamble Group has again blazed the trail for brands to successfully navigate the dynamic landscape of influencer marketing. Thanks for the #NewStraitsTimes for this report quoting our Senior Leader (Campaign Strategy and Operations) Isaiah Saw
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Certified Loyalty Marketing Professionalᵀᴹ | UAE | Customer & Loyalty product leader | loyalty management & design | Web3.0/2.0 | CSPO®
1yNice Ganesh Kumar Bangah that helps in selecting the right influencer / KOL and... 💰💸