Nuffnang’s Post

In 2023, keeping up with the ever-evolving landscape of digital marketing was imperative for marketers across all industries. This was just as important for those in the third sector, where capturing attention in a saturated digital space is an even bigger challenge 🌐   In our most recent blog post, we delve into the strategies that charities and other third-sector organisations can employ to harness the power of effective organic marketing during 2024 and beyond, covering:   ➡ the powerful impact of storytelling 📗 ➡ new dynamics of each social platform 📊 ➡ strategic influencer collaborations 🤼 ➡ the long term advantages of SEO 📈 To truly make a difference in this crowded space, charities must embrace the power of storytelling, stay adaptable in the evolving digital realm, and foster meaningful connections that resonate with the activist generation.   Check out the blog here 👇 https://lnkd.in/eCaCBg3z #nonprofit #charity #fundraising #marketing #digitalmarketing #influencermarketing #contentmarketing #SEO #marketingtips #recruitment #hiring

More NGOs are overcoming challenges and switching to #KOLMarketing for their purpose-driven #campaigns 🌟💚 We don’t doubt that navigating a commonly paid and often expensive practice for #NGOs is tough, but where there’s a will, there’s a way 🫶 While #Facebook and #Instagram are top picks for NGOs to reach donors and drive conversions, #Twitch is emerging as a rich destination to connect with communities. Let's just say a newfound spark has been lit for NGOs in this realm of influence! 😄✨ Over on our blog, we explore: ❇️ Top tips for nailing complex messaging ❇️ Crushing the fear of the unknown to reach new #audiences ❇️ The ways NGOs can use #volunteers to stretch budgets ❇️ How German marketing agency Gallafilz led impactful NGO campaigns for 20 years ❇️ How to onboard #contentcreators and give them a boost of confidence when addressing delicate matters Tap the link for the full read 👉 https://bit.ly/493ROVY

Our latest #blog highlights some key strategies for third sector organisations to achieve greater success from their marketing – written by Ita McNeil-Jones CertRP DipM who has a strong track record recruiting in this space, it's a valuable read!

𝐅𝐫𝐞𝐞𝐖𝐚𝐭𝐞𝐫: 𝐐𝐮𝐞𝐧𝐜𝐡𝐢𝐧𝐠 𝐓𝐡𝐢𝐫𝐬𝐭, 𝐅𝐮𝐞𝐥𝐢𝐧𝐠 𝐏𝐡𝐢𝐥𝐚𝐧𝐭𝐡𝐫𝐨𝐩𝐲, 𝐚𝐧𝐝 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐅𝐨𝐫𝐞𝐯𝐞𝐫 FreeWater Inc., a revolutionary philanthropic marketing startup, was officially launched with a strong foundation and a focus on making a positive impact. This groundbreaking company introduces an innovative, eco-friendly, and BPA-free beverage product that doubles as a unique advertising medium. By donating 10 cents from each beverage sold, FreeWater aims to build water wells for communities in need. The brainchild of founder Josh Cliffords, FreeWater was born out of his eye-opening experience while volunteering with refugees who shared their struggles with water scarcity. Currently, a staggering 800 million people lack access to safe drinking water, and almost half of the global population, around 3.6 billion people, face water scarcity for at least one month per year. Driven by the desire to provide clean, free water and develop sustainable infrastructure for communities, Cliffords embarked on a mission to create a for-profit solution. The FreeWater product is financed through advertisements directly printed on aluminum bottles and paper cartons. Advertisers have the choice to distribute the beverage for free or sell it for profit, utilizing the packaging as a dynamic platform for their messaging. In the business-to-business (B2B) model, advertisers can connect QR codes to offer consumers various incentives such as coupons, videos, news updates, food orders, surveys, voter registration, and access to downloadable content like music, movies, TV shows, video games, and software. FreeWater's business-to-consumer (B2C) model ensures that the water is always free, providing a refreshing respite while engaging consumers with meaningful advertising experiences. One of the core tenets of FreeWater is rewarding its members for their consumption of free products in the future, creating a mutually beneficial relationship between consumers and advertisers. Currently, all donations made by FreeWater are directed towards various nonprofits actively involved in building water wells and systems in Africa, where the need is critical. Moreover, the company's potential profit margins exceed those of traditional food and beverage companies, given its unique position as both a media and e-commerce platform. Depending on the quantity and price at which the ad space is sold, FreeWater grants between 10 and 25 cents per beverage to its partners. With its philanthropic ethos, innovative advertising approach, and dedication to making a positive impact, FreeWater is poised to revolutionize the way we think about beverages, advertising, and corporate social responsibility. To learn more about FreeWater and join the movement, visit www.freewater.io today. Video: www.freewater.io #marketing #future #freshwater #CommunityPartnerships #InnovationInAdvertising #SustainableSolutions #SocialResponsibility

Did you know that influencer marketing isn't just for brands? NGOs and non-profits can harness its immense power to amplify their mission and inspire change on a grand scale 🌍 We sat together with the amazing Elisabeth Krautbauer, Head of Digital at the German fundraising specialist Gallafilz to find out how and how they've been transforming the NGO landscape for over three years. By harnessing the power of content creators, Gallafilz have not only saved costs but also opened doors to entirely new audiences. Read the full interview on our blog 👉 https://lnkd.in/ewG7EyQu 🤝 By partnering with passionate KOLs who share your values, NGOs can: ✅ Raise awareness for important causes. ✅ Rally a community of change-makers. ✅ Mobilize support for impactful campaigns. As a registered #BenefitCorporation, Kolsquare supports NGOs and non-profits driving change through the power of #SocialMedia. If you know of any organisation doing remarkable work, please give them a shout-out in the comments and we will connect with them regarding our dedicated NGO program. #InfluenceForGood #SocialImpact #NGOs #Nonprofits #ChangeMakers #TogetherWeCan #PositiveChange #ChangeMakers

Many of our clients are from the third sector and struggle with not having enough of a marketing budget to meet, what they feel they need, to ensure reach and impact. Having listened to their frustrations we decided to write a blog that may help to inform and assist organic marketing plans. #charity #thirdsector #marketingdigital #digitalmarketingtips Click below 👇

BUMPs Tip of the week: Use a variety of valuable content creating a variety of templates that are valuable and relevant to your brand ensures your posts are relevant and shareable. Your posts need to add value and be consistent with your brand personality. More valuable content generates wider reach across your social media platforms. BUMP has all the tools to make your raffle a success! Connect with us today to learn more by using the link below. 📲 https://lnkd.in/eSScUVCa #tipoftheweek #howto #raffle #fundraising

#2 of the series - NGO and Marketing NGOs and Marketing: How Can NGOs Leverage Marketing to Raise Awareness & Build Support? “People always ask how we scored so many wins early on and what my process was for turning a no into a yes. Truthfully, the nos stayed nos most of the time. No, we don’t have the budget. No, that’s not a part of our giving strategy. No, sorry, but touch base with me next year. But I simply asked so many people that eventually I gathered enough yeses to get things done.” ― Scott Harrison, Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World Charity:Water has been one of my favorite charities to follow, in terms of their work, leveraging technology and storytelling. Storytelling has been one of the best marketing tool over generations. Be it an idea, service or product, if it has a story, people will pass it on and more people will learn about it and will be interested. Let us see, how NGOs can leverage storytelling and other marketing tools to Raise Awareness and Build Support. Before starting to advertise, answer the following: 1.   What and why? Clearly define the key messages you want people to associate with your NGO and the purpose of choosing each of those messages. 2.   For who? Know your audience. The demographics, the age profile, the interests and relationship (donor, ambassador, beneficiary, or staff or volunteer). 3.   Where are we publishing? A local community newsletter or digital platforms. Believe me, simple attention to detail goes a long distance when it comes to create media specific to where it will be published. 4.   Which tools will we use? Story telling is great, but will it be through a picture, video, words or a mix of all. This is where the biggest difference will be, in creativity and costing. Once these questions are weighed on and answered, go on and: 1.   Craft Compelling Narratives 2.   Leverage Digital Platforms 3.   Forge Strategic Partnerships 4.   Engage in Advocacy & Thought Leadership 5.   Empower Grassroots Movements In short, marketing helps NGOs amplify their voices, elevate their impact, and mobilize support for their work. By embracing innovative marketing strategies and leveraging the power of storytelling, technology, and strategic partnerships, NGOs can propel their missions forward and multiply change. #NGOMarketing #SocialImpact #MarketingForGood #AdvocacyInAction #NGOAwareness #ngosofindia #MarketingforNGOs Arvind Sunder NinePings Digital Ashish Sharma Shilpa Kona Suma Niveditha Rekha R Avyang Foundation Jim Rennie Philip Mathew Anupama Edward Ganta George Ebenezer John P. Kiran Tudu Michelle Beauchamp Edwin Skau  

Why should you hire someone to do your social media? It's easy right? In fact, why even bother with social media at all! 📲🤳 It's a common misconception that social media is unnecessary, easy, or irrelevant. However... - Social media is a very important FREE marketing tool that you can leverage - If not leveraged properly, it can do more harm than good - Engagement & content creation can be a time consuming & tedious process - We stay on top of the trends & social media landscape so you don’t have to - Our role is social media, so you know you’ll receive quality content - We can maintain a structured and consistent flow of content, which is better for viewers and the dreaded algorithm Convinced yet? Shoot us a message or contact us at https://lnkd.in/gtzCCtZx #video #videoproduction #videoediting #videoeditor #contentmarketing #contentcreation #content #filming #film #socialmedia #socialmediamarketing #socialmediamanagement #localbusinesses #smallbusinessperth #smallbusiness

In today’s marketing world, we often hear about shrinking marketing budgets especially as inflationary pressures continue to affect businesses around the world. According to Suzanne Ling, co-founder of non-profit organisation PichaEats, when it comes to marketing on a #budget, you need to hold a “delulu is the solulu” mindset. The term is typically used to refer to someone being delusional and aspirational as the solution to solving a seemingly impossible situation. #MarketingBudget