Nuffnang’s Post

Discover 3 concrete ways to create a more inclusive influencer marketing landscape with Nuffnang, Xamble's resident influencer marketing experts. Want to be a part of the movement for inclusivity and diversity? Read more here: https://lnkd.in/gn25yrt4 #influencermarketing #contentmarketing #creators #influencers

In the digital era, the landscape of brand communication is evolving rapidly, with the emergence of influencer and consumer activism reshaping the dynamics of consumer-brand interactions. The recent controversy surrounding Bournvita, a popular powder supplement, exemplifies the significant influence wielded by social media influencers and the power of consumer activism in shaping brand perception and consumer behavior. PR expert Bhaskar Majumdar opines on this movement and what it means for the PR industry. Read http://www.prpoi.in/rise-of-consumer-activism-pr-boon-or-bane/ #pr #prtalk #publicrelations #prinsight #consumerinsights #consumeractivism Egis Egis in India

Let's talk shifting #influencer landscapes. Business Insider recently quoted me on the topic, and it turns out I have some opinions. See article: https://lnkd.in/eTRReCqR My point in the article was simple: In a post-pandemic world, audiences crave authenticity. They're tired of the polished, jet-setting influencer persona. As I said; "More than ever, consumers are wanting content that feels 'real' and relatable. Influencers being paid to fly on private jets to exotic locations is the opposite." This isn't just conjecture – it's where our work at Giraffe Social is focused. We help brands create a social presence that's genuine, transparent, and resonates with their target audience on a human level. If you're finding the traditional influencer model isn't delivering the ROI it once did, it might be time for a fresh approach.

This ground breaking study demonstrates that influencers have the SINGLE biggest impact on people's lifestyle choices today - far beyond the impact of documentaries and news articles. Join me at the Sustainable Brands Brand-Led Culture Change Conference where I'll be leading a workshop on this topic. We will explore key strategies on how to leverage micro-influencer relationships to change our world while increasing sales velocity for your brand.

Can influencers help drive sustainable behaviour change? This article published in Sustainable Brands shares insights from a study conducted by Unilever in partnership with the The Behavioural Insights Team that examines “the role of influencer content in impacting sustainable behaviors and purchasing decisions”. According to the article: - “The results showed that influencers have the single biggest impact on people’s sustainable lifestyle choices today.” - “The behavior change potential of social media is clear and the results show that there’s huge opportunity — providing fertile ground for further exploration in this space.” - David Halpern, CEO of the BIT team. Do you think influencers can impact sustainable behaviours? Let me know in the comments below. #socialmedia #sustainable #communication #change #influencers #content #publicrelations #sustainability #environment #behaviourchange https://lnkd.in/d3A_jd-Y

Influencers have the single biggest impact on people’s sustainable lifestyle choices today. “True for 78 percent of people, it is far ahead of TV documentaries (48 percent), news articles (37 percent) and even government campaigns (just 20 percent)." According to new research by Unilever and The Behavioural Insights Team #sustainability #marketing #behaviouralinsights #influencers #media #sustainabilitycommunications #sustainablelifestyles

As a professional I spend my days swimming in social and influencer content, understanding trends and measuring the impact of brand's strategies. As a human, and a mom, I worry, a lot, about the potential for creator's and influencers to shape my self perception, autonomy of choice, and the way my daughter navigates the world. Please pick Traackr's proposed panel for SXSW 2023 where leaders from Unilever, Maybelline Cosmetics and Beauty Independent will discuss this important topic with our CEO, Pierre-Loïc Assayag. Is socially responsible influencer marketing possible? And if so, how can we achieve it? Vote at the link!

A study by Dove, Hellmann’s and a team of behavioral scientists found that influencers have the single biggest impact on people’s sustainable lifestyle choices today. True for 78% of people, it is far ahead of TV documentaries (48%), news articles (37%), and even government campaigns (just 20%). #sustainability #behaviorchange #marketingstrategy #dtcmarketing

Influencers have the single biggest impact on people’s sustainable lifestyle choices today, according to a new study conducted by The Behavioural Insights Team and Unilever. Sustainable brands should evaluate how they're using influencer marketing to reach customers. People are looking for ideas and products that will make their lives more sustainable on TikTok and Instagram. It's a good idea to make sure a video of an influencer talking about your product can be found in the search results. #influencer #influencermarketing #sustainableproducts

"Considering that influencer marketing is uniquely experiencing a steady rise in prominence, it is so important to amplify and pull DEI practices ahead... We are the crucial median between the brand and the influencer; structuring these agreements fairly requires open, honest, and empathetic conversation." One of the amazing members of our influence team,Yasmin K., had the opportunity to contribute to this timely Business Insider article by Shriya Bhattacharya -- focused on creating equity in the creator space, from tracking and accounting for pay disparity, to exclusivity agreements that dampen exposure, to seeing a creator's value and ensuring they see it in themselves. Also have to shout out to my former agency, MSL (Global), for being a central part of this piece -- for its frontrunner research into pay equity. Visibility matters, information matters, dialogue matters. Kudos to all those pushing the conversation. https://lnkd.in/guXEcAxT