2. Executive Summary
• Malaysia‟s unique compositions that based on multi-racial, multi-religious,
multi-cultural and multi-lingual as well as geographically divided has been
identified as an obstacle to the construction of Bangsa Malaysia. Several
efforts from Rukun Negara (national ideology), Bangsa Malaysia and the
latest, 1Malaysia have been and are being made by the government in
realizing the prospect.
• Is there HOPE for the nation-building program to dispose racial sentiments
among the multiracial Malaysian?
• The concept of 1Malaysia is vital in the process of nation-building
through the strategic orientation and rebuilding of (P.E.S.T.E.R) political,
economic, social, technology, education and religious with the expected end
results that aspire to develop an integrated society that share an ideal
feeling of unity and solidarity.
3. Background
• YAB Dato‟ Seri Najib, who assumed office as the nation‟s
sixth Prime Minister on April 3, 2009, spearheads:
GTP • Towards achieving Vision 2020
Government • To transform Malaysia into high income nation
Transformation
Plan GTP AR 2012 annouced 19/3/2013
6 delivery exceed 100%
• To evaluate Transformation Plan
NKRA • Announced during “First 100 Days” on 11 July 2009
• For reduction of crime rate, combating corruption, improving
student outcomes, raising living standard of low-income households,
National Key
improving rural development, improving urban public transport &
Result Area addressing cost of living
• 1Malaysia result of final NKRA7
1M • To address main problem of national unity which is key
development of a nation-state
One Malaysia • Slogan „People First, Performance Now.‟
started16/9/2010
5. 1Malaysia 8 Values
A Culture Of
Excellence
Integrity. Perseverance
8 Values
Education of Humility
1Malaysia
Meritocracy Acceptance
to nurture understanding Loyalty
and respect between the
ethnic communities.
7. 1Malaysia Definition
• “… I didn’t define the concept very
clearly but that was by design. I
decided that there should be an
element of strategic ambiguity so
that once you introduce the concept
like that, as time goes by, the
definition could be defined by taking
on board the views of people as we
go along. And I think we’ve done
exactly that and the concept of
1Malaysia is now clearly understood.”
Najib Razak Interview with Malay
Mail December 7th, 2012
1Malaysia is still work in progress but achievable
8. 1Malaysia Agenda
quality
leadership
performance
unity 1Malaysia
• Najib also introduced Key Performance Indicators (KPI)
for his ministers aimed at monitoring the performance of
ministers and deputy ministers - Berita Nasional
(BERNAMA). (2009b). ‘Public Feedback Will Determine
Ministers’ KPI’. 30 April.
• The main objective of nation-building is in forming unity which
can be channelled towards developing a country. (Ribeiro,
1971: 40-41)
9. 5 Foundation Of A Nation
Inde-
pendence
People’s
Solidarity
Mandate
NATION
Organized
Autonomy Political
(Friedrich, 1963: 27). System
10. 1Malaysia - Strength
• Agreeable to what people‟s want i.e:
• a clean and transparent government from
corruption and abuse of power, plus serving for
the interests of the people
• Sincere effort to unite Malaysia
• Safe Geographical location
• Diverse rich cultural heritage
11. 1Malaysia - Weakness
• Racial political background and tussle
“racial comments can lead to tension
between races or groups”
• Asian values that is non-confrontational
12. 1Malaysia - Opportunity
• Cultural diversities provide creative exploration
• Tolerance and adaptability provide avenues for interesting
discoveries
• Young nation
• High percentage of literate, talents, skills and knowledge
•
13. 1Malaysia - Threat
• Unity is still vague to the citizens, relationship among the major
ethnics has maintained its status quo that has been inherited
• The Malays‟ status as the natives of the land is still being questioned
by the non-Malay community, especially regarding the Constitutional
aspects of Malay Special Privilege (Article 153), Bahasa Melayu as the
National Language (Article 152), and National Education Policy‟s
reinforcement.
• Politicized Agenda
– The dominance of ethnic influence
– Racial issues among the public
– 1Malaysia concept rhetorical:
• already proposed by the previous leader
• considered impossible mission
14. 1Malaysia - Threat
• Leaders are too greedy, systems that is
not well planned, cronyism, power
crazy and corruption that cause all this
people to seek better and more fair
opportunity else where.
• Assimilation process is a very slow
15. ISSUES AND PROBLEMS
• “Generation Y” defines those in the tech-
savvy age group, born between the 1980s
(<33) and 2000 (>13)
• 40 per cent of the country's population,
Malaysians aged 30 and below are the ones
who will shape the country's social,
economic and political landscape in the
future
Not enough being done by
government:
• 1M4U, Youth Parliament & most political
parties youth wings do not follow UN Youth
definition below 40 years old
16. 1Malaysia
Issues
23%
24% - Says that it promotes
unity between the
various races
18%
- Thinks it is about
fairness and equality
76% among races
Aware
Unaware
Poll conducted by the Merdeka Centre for Opinion Research
pertaining to the Prime Minister’s 100 days in office.
18. 1Malaysia
Challenges
• Vested interest with a stake in perpetuating ethnic dichotomies that are
inimical to national unity.
• Among the Malay’s and Bumiputeras, there are groups who abuse the
Special Position embodied in the Constitution and in certain public policies
Perpetuating to advance their own interests.
ethnic • The alienate not only a vast majority of non-Malays but also a significant
Dichotomies segment of the Malay and Bumiputera populace.
• Some individuals and groups within the political opposition view
1Malaysia as a propaganda tool of Barisan Nasional.
• They ignore the fact that 1Malaysia was presented to the people
as a national mission.
Partisan • This negative attitude of some politician, has had a certain
Politics impact upon a portion of the populace.
19. 1Malaysia
Challenges
• Some influential elements in the religious
establishment do not realize that their
narrow, bigoted interpretations of rules and
regulations undermine that universal, inclusive
Religious spirit of a religion which reinforces the notion of
Sentiments common humanity that 1Malaysia envisages.
• Ethnic distortions or misconceptions which are
ventilated more frequently in the public square.
• Unity – Words such as ‘Pendatang’ and ‘Penumpang’
directed at fellow non-Malay citizens are demeaning,
Communal degrading and utterly reprehensible from the quest
Pronouncement for breaking racial boundaries
• Growing social problems.
20. Recap: The Building Blocks of 1M
GTP • Towards achieving Vision 2020
Government • To transform Malaysia into high income nation
Transformation
Plan GTP AR 2012 annouced 19/3/2013
6 delivery exceed 100%
• To evaluate Transformation Plan
NKRA • Announced during “First 100 Days” on 11 July 2009
• For reduction of crime rate, combating corruption, improving
student outcomes, raising living standard of low-income
National Key
households, improving rural development, improving urban public
Result Area transport & addressing cost of living
• 1Malaysia result of final NKRA7
1M • To address main problem of national unity which is key
development of a nation-state
One Malaysia • Slogan „People First, Performance Now.‟
started16/9/2010
21. Recap: 1M Slogans to Support the
1M Building Blocks
• Rakyat Didahulukan, Pencapaian Diutamakan
2009 (People First, Performance Now)
• Menjana Transformasi
2010 (Generating Transformation)
• Transformasi Berjaya, Rakyat Sejahtera
2011 (Transformation Successful, People Prosperous)
• Janji Ditepati
2012 (Promises Fulfilled)
22. 1M Products – How Many Can Be Recalled
1. Too many products
2. Like P&G, eventually focus is lost if
not already “half-baked”
3. Which among them can be grouped,
serve the same objectives and carry
one powerful message
4. It appears the purposes of each of
these products are “giving out a fish
and not teaching how to fish”
5. Some are probably one-off for a
special reason
6. Unclear of long term impact when
these are over.
23. 360 Change for 1Malaysia
• „Unity In Diversity‟:
– not a government sponsored
programme in which to dilute
our beautiful background of
variations and create a singular
hegemonic society
– to appreciate the plurality that
is Malaysia and work together
as one nation towards a better
future
24. 1M Agenda is Great
quality
leadership
performance
unity 1Malaysia
This National Agenda ultimately
means integration and fairness for all
25. 1Malaysia
Point of Difference
• Issues & Challenges
• Integrity
• Performance Equalities
NEP
Consti Tolerance
tutional
• Spirit Give
• Rukun Negara and Take Unity in
Legislation Diversity
• Social
• State/Federal Contract
26. 1M Agenda is Great But….True Quality
Leadership & Unity for Nation Building is
• Not fancy slogans
• Not fancy charts, figures and flash results
• Not rallies and promises
• Not short term cash hand-outs
• Not performance only
• Meaningless and Questionable if NOT built
on Transparency and Trust
• If Integrity is Always being Questioned
27. Rebranding based on Critical Core
Value
• One of the 1M 8 Values concerns Integrity
• Integrity is the most important core value
which must easily recalled
• Malaysia is reportedly as the world
champion in corruption (see following
slides)
• Unless this real or perception is adequately
addressed, the 1M brand will be consistently
viewed with suspicions even when
government acted in the peoples’ interests
28. 1M Unity Builds on Transparency & Trust
• Transparency removes doubts
and destructive criticisms on
both sides of parliament
• Transparency builds Unity -People
trust, preserves and ensure
effective use of our Nation’s
resources Trust- People &
• Trust promotes Government
understanding, tolerance, and
hence unity Transparency -
• Unity promotes stability and Government
healthy growth of a Nation
• More wealth can be distributed
in many forms – world class
infrastructure, education
30. # 2 Real or Perception?
Our Country Lost
a staggering
RM1.08 trillion in
illicit outflows
which is the 4th
HIGHEST in the
developing world
31. # 3 Real or Perception?
Annual Illicit
outflows of
RM218 B
per year
Idris Jala predicted
Malaysia
Bankruptcy by
2009
32. Can more can be
distributed if
corruption is
reduced?
Is this temporary
or sustainable?
Is this perceived
as election
sweeteners?
33. Is this temporary or
permanent?
How measured and
by who?
How many % of the
population and which
part of the Nation is
still under poverty?
What is the
eradication target?
35. Why traffic jams and pot
holes are still felt everyday
and many areas?
How many households still
do not have access to
clean and treated water
and electricity and when
they expect to have
access?
Can the government take
actions and assure no
further increase in rates
for the next 5, 10 or more
years?
36. • Ask the man on
the street
• If personal
incomes have
improved, why
do they need
hand-outs
• Self esteem
builds on self
earnings and
advancement
• How are these
achievements
translated to
better lives
37. • Indeed impressive
but unclear
whether signed
only or already
commenced
• What about
outflow of
investments
• What are the
critical industries
or segment of the
economies been
pursued
• Lanas Project?
38. This job creation record is far
better than Obama’s record
in the USA
How many % of the 800K
jobs created came from the
public sector? Is it adding to
the already bloated civil
servant: population, one of
the highest in the world
In which industries is the
3.3M jobs to be created
What income bracket is
targeted
39. The rich just
becomes richer
Landed Value becomes
floating Values
Short term at the
expense of long term
40.
41. Transparency – Answers Required
1. During Dr M‟s leadership 4th PM, from 1981 to
2003 (ie 22 years), our economy grew average 7%,
unemployment was averaging 3%, and yet
subsidies were not taken away.
2. After terminating the subsidies, government now
hand-outs, based on improved economy (3.1% in
2011 and projected __% in 2012-2013).
3. If subsidies are not terminated, Malaysia go
bankrupt. Confusing or scare tactics?
4. Government yet explain all leakages from
economy
5. Reported that low income people are out of
poverty. Is this based on independent survey or
just claims made by politicians
6. Government has yet to explain claims of fraud or
corruption on major purchases
42. Transparency – Answers Required
7. Is our Education policy subject to further confusing
changes?
8. Tax payers money and resources belong to
Malaysians. How management of all these will be
different from previous BN management.
9. Why cabinet meetings should not be open and
transparent and telecast?
10. Rakyat can send written queries to Ministers for them
to explain. Can key issues and resolutions be
published in a weekly section called “Minister
Answers to Issues Affecting People” in major
newspaper in all three languages.
43. Transparency – Answers Required
11. How transparent are tenders conducted and bidders
selected and awarded?
12. How will government address social problems when
retirement funds are insufficient?
13. How will government finance pension funds increasing YoY?
14. How is productivity and transparency measured in
respective Ministries? Malaysia has one of the highest
government employees to population ratios in the world
hence heavy civil servant cost
15. Can the government counter opposition criticism
constructively and openly
16. Is the focus on PM alone as the 1Malaysia brand the right
thing to do?
44. Promote a Branded Education System
1. Do we recall our Education Vision and Mission easily and
clearly?
2. Constant improvement in quality of education delivery
system to keep talent, reduce outflow of funds etc.
3. Independent audit of education standards –too many As
and yet local graduates are finding tough performing their
daily work or find jobs. Is quality compromised for the
sake of happy families?
4. Job creation – what jobs and how aligned with graduates.
Parents do not know what their children should pursue.
5. Places in varsity are allocated by Ministry- not always
according to qualifications. Is this constrained by number
of places available, number of qualified lecturers.
Students lost interest.
45. Conclusion
1Malaysia key success
factors:
• Educating the people
on the importance of
unity that is racial
integration is vital
retaining various ethic
cultures
• Transparent
Performance of
Government Agencies
• Meritocracy in
education and
employment
Editor's Notes
The country must have gained independence. The society should have solidarity, which could motivate its people into governing the country.There should be an organized political system, which provides space for a government to carry out their responsibilities. The country must have autonomy, where the government has the authority to endorse, grant consent, demand loyalty and support to make the country’s administration more systematic. The government-of-the-day must have the people’s mandate. The people must be loyal and support the government, at least to work towards achieving political unity or become a member of the country where the pact will continue even when the government face crisis (Friedrich, 1963: 27).
1. The difficulty in uniting other cultures to be assimilated with one dominant culture.2. Malay sovereignty as the foundation of national identity does not mean that other cultures will be marginalized, the act should be considered as an appreciation to the Malays as the natives of the country.
1Malaysia has been the buzzword of Malaysia ever since it was launched and mooted by Prime Minister, YAB Dato’ Sri NajibTunRazak. However, the policy has yet to be fully understood by the public.
General concept is still unclear among the targeted audience.
