child’s play

Barbie’s Weirdo Dolls: All About Midge, Earring Magic Ken, and More

Greta Gerwig’s movie includes winky cameos from some of Mattel’s most infamous discontinued products—and at least one that’s still available in stores.
Barbies Weirdo Dolls All About Midge Earring Magic Ken and More
Courtesy of Mattel Inc.

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Alas, you cannot buy a Weird Barbie doll who looks like Kate McKinnon—you’ll just have to chop off a regular doll’s hair and scribble on her face yourself. But you can buy a version of the pooping Barbie dog that Weird Barbie lives with in Greta Gerwig’s Barbie. The plastic pet comes packaged with a Barbie wearing a striped sweater and sporty sneakers; its officially sanctioned name is the Barbie Walk and Potty Pup. “When it’s time for a potty break, push on the puppy’s tail,” the ad copy reads. “Barbie doll can clean up using the broom and scooper.” Congratulations, kid. Here’s a pile of crap!

Barbie is a merchandiser’s dream, a generally well-received, endearingly subversive product that’s still, at heart, a glorified two-hour toy commercial. But to the film’s credit, it doesn’t shy away from referencing some of Mattel’s odder offerings. According to a New Yorker article, the defecating dog is actually based on Tanner, a Barbie accessory from the aughts that ate its own poop—yes!—and was eventually recalled not for being disgusting, but because the magnet inside Barbie’s pooper scooper could come loose and be swallowed by a child. (The Walk and Potty Pup appears to be essentially the same toy, minus magnets.) 

Below, we take stock of more toys like Tanner: the real-life Weird Barbies that drew complaints, derision, and celebration as accidental gay icons. Proust Barbie is not among them—at least, not yet.

Courtesy of Mattel, Inc.

Midge

Emerald Fennell has a glorified cameo in Barbie as Midge, a redheaded doll with a bun in the oven. Yes, that’s right: Midge is pregnant. That differentiates the movie’s version of the doll from her original incarnation, launched in 1963 as Barbie’s more approachable best pal. She was discontinued in 1967, then reintroduced in 1987, again in the ’90s, and, most famously, one more time in the aughts, as part of the “Happy Family” set—which gave Midge a tiny doll baby that could be placed either in a bulging stomach (which girls could magnetically attach and detach from Midge’s middle) or “born” out of that same plastic dome. Her husband and three-year-old son were sold separately.

Ginger Gaetz, wife of Matt, announced Tuesday that she had seen the Barbie movie, and was disappointed by it in part due to the film’s “unfair treatment of pregnant Barbie Midge.” Ironic, since conservative ire was instrumental in getting Happy Family Midge canceled. “It’s a bad idea. It promotes teenage pregnancy. What would an 8-year-old or 12-year-old get out of that doll baby?” one mother asked the Associated Press in 2002. The doll was pulled from Wal-Mart due to complaints; just as narrator Helen Mirren tells us in Barbie, she was eventually axed from the Mattel lineup altogether for being “too weird.” But perhaps Midge gets the last laugh: according to at least one collector, she’s now worth up to $400 in mint condition.

Courtesy of Mattel, Inc.

Allan

Remember how Midge had a husband? That would be Allan, played in the movie by a very game Michael Cera. Originally introduced in 1964, he was created to be Ken’s best buddy. (Barbie was named for creator Ruth Handler’s daughter, and Ken for her son; Allan was named for her then-son-in-law, Allen Segal.) Ken and Allan are very close; as Cera tells us in the movie, “all his clothes fit me” (a line straight out of the commercials). 

Like Midge, Allan’s been in and out of the Barbie universe for nearly 60 years—mostly out. Mattel hasn’t yet released an Allan Barbie tie-in doll, but given how funny Cera is in the film, they really should.

Courtesy of Mattel, Inc.

Video Girl Barbie

Deep within Weird Barbie’s gonzo Dreamhouse lurks Video Girl Barbie (Mette Narrative), who looks like an oddity from the 90s but was actually introduced just 13 years ago. As The Wall Street Journal wrote at the time, Video Girl “has a gaping hole in her chest, disguised as a fashion pendant, that contains a camera lens.” It’s connected to the video screen embedded into her back. 

The idea was that girls could use the dolls to record and play their own home movies. (This was 2010, remember, years before it was possible to shoot a well-received indie movie entirely on an iPhone.) With the capacity to capture about 25 minutes of footage, USB compatibility, and free editing software, you can imagine the doll being a hit with future Greta Gerwigs. Instead, Video Girl was censured by—and this is true—the FBI, which issued an advisory saying that the doll could potentially be used to record child pornography. Perhaps needless to say, Mattel no longer sells Video Girl Barbie.

Courtesy of Mattel, Inc.

Growing Up Skipper

Another one from the Bad Idea Files, this doll—also banished to Weird Barbie’s house of nightmares in the film, where she’s played by Hannah Khalique-Brown—is the version of Barbie’s little sister released in 1975 that “grows as her figure matures.” Meaning when you turn her arm, she gets taller…and her boobs swell. Nope!

Courtesy of Mattel, Inc.

Teen Talk Barbie

Released in 1992 (and played onscreen by Marisa Abela), Teen Talk Barbie had a voice box that she used to say things like “Let’s plan our dream wedding!” and “Math class is tough!” Feminists railed at the doll, inspiring a classic episode of The Simpsons that reads sort of like a first draft for Gerwig’s Barbie movie.

Courtesy of Mattel, Inc.

Earring Magic Ken

When Barbie (Margot Robbie) and Ken (Ryan Gosling) rollerblade into Venice Beach, Ken momentarily finds himself receiving appreciative glances from two queer-coded bystanders. Those guys may have been even more excited to meet another Weird Barbie pal: Earring Magic Ken (Tom Stourton in the movie), released in 1993. He was clad in purple leather and mesh; he had, of course, a single gleaming hoop earring. 

He was part of the company’s new Earring Magic line, but immediately stood apart after being unofficially adopted by the gay community—not least because of the stunning silver pendant he wore around his neck. (Fans like sex advice columnist Dan Savage interpreted the jewelry uh, differently than Mattel did. “It’s a necklace. It holds charms he can share with Barbie,” a spokeswoman told him at the time. “C’mon, this is a doll designed for little girls.”) He was meant to make girls think Ken was cool. Instead, he got a bunch of cool men to think Ken was cool, which is honestly a more impressive achievement.

Courtesy of Mattel, Inc.

Sugar’s Daddy (or Is It Sugar Daddy?) Ken

By 2009—11 years after Will & Grace debuted!—one might expect Mattel to have grown wiser to the ways its products would be interpreted by adults. That was the year the company released Sugar’s Daddy Ken (note the possessive noun!), part of its Palm Beach line of toys aimed at grown-up collectors. Sugar’s Daddy (played by Rob Brydon in the film) came with a well-tailored paisley blazer, a smart pair of white loafers, and a teeny white terrier on a pink leash. That would be Sugar. 

“The little dog’s name is actually Sugar,” a Mattel spokeswoman told the New York Post at the time. “That’s where the name comes from. He’s Sugar’s daddy, as a reference to the dog.” Uh huh. Speaking to ABC News, the company seemed slightly more self-aware. “At the end of the day, this collection is targeted toward adults,” a spokeswoman told the outlet. “While the name of the doll does refer back to the dog, I think people are going to interpret it as they want to interpret it.” So in this case, at least, the joke may have been on the rest of us.