Katrina Kaif has been on a roll recently with her work commitments. The Tiger 3 actor has joined the ranks of Bollywood celebrities like Priyanka Chopra and Deepika Padukone, who turned brand ambassadors for luxury global brands. With her choice of collaborations, Kaif has been inching closer to conscious fashion, whether it's her partnership with the pre-loved e-commerce site Sartoria by selling her clothes that were part of her wardrobe, or becoming Uniqlo's first Indian brand ambassador and becoming the face of their Fall/Winter ‘23 collection. The entrepreneur’s presence has now become a rare occurrence on the red carpets, making an appearance mostly for her endorsements, including her ad for Etihad Airways.
Rado the luxury Swiss watchmaker has now roped in the Kay Beauty founder, as their brand ambassador, 9 months after Hrithik Roshan became the face of the label and almost 7 months after Ji Chang-wook's appointment. On being the newest muse for the brand, Katrina said, “Rado watches have always fascinated me with their innovative designs and commitment to quality.” Anyone who has an inclination towards luxury timepieces is aware of Rado's impact in the space— the most notable mention being the elegant and sophisticated Centrix watch, which also featured in Kaif's announcement video for the brand.
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The horology giant which was established in 1917 and came to India in 1995, has had a long association with celebrities from all over the world, with several of them owning its timepieces in their watch collection. One of them is the Hollywood star Sylvester Stallone, who has sported their iconic Panerai watches in various designs and has been a constant admirer of the brand. In 2019, Bollywood celebrities including Mira Kapoor, Konkana Sen Sharma, Kalki Kochlein and others came together to be a part of the #MasterofMaterials campaign. With international luxury brands turning to Indian celebrities this year to expand their consumer base to India, thanks to the country's growing potential in the luxury market, Katrina Kaif's appointment comes as pleasant but long-awaited news.
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